Network marketing, sometimes referred to as multi-level marketing (MLM), has been around for the longest time.
However, in the last decade or so, this strategy of doing business has been receiving a lot of bad press.
Words such as pyramid schemes and scams have come to be associated with network marketing.
This is strange because life is all about networking. We live in a webbed world of networks that help us to leverage time and effort for maximum results.
Your success in any venture, even in relationships, is largely dependent on how effective you are as a networker.
Without networking, it is impossible to find the leverage required to make an impact in business.
Network marketing operates on the premise of multiplied effort leveraged over time and distance.
Almost all businesses operate a network marketing strategy that involves marketing their products and services on many levels. Yes, MLM simply means marketing on multiple levels; hence the name multi-level marketing.
So, instead of having expensive difficult-to-manage sales and marketing departments, companies recruit marketers, usually called affiliate marketers, who market their products and services on commission basis.
Network marketing has the advantage of leveraging time and distance. Since people are scattered across different locations and time zones, with networking marketing, it is possible to have results 24/7.
For instance, as John turns in somewhere in Africa, thousands of miles across the Atlantic, Sue and David would be busy marketing the same affiliate company’s products and services.
Affiliate marketing is sometimes also referred to as performance marketing, which refers to a compensation plan that is pegged on each marketer’s efforts.
The beauty of performance marketing is that one is paid for their direct and indirect efforts to make sales. The more sales you and your team bring in, the higher will be your earnings.
However, like anything else in life that has impact, network marketing has attracted impostors; scammers whose only interest is to relieve you off your cash. These are here-today-gone-tomorrow scams that promise the proverbial pie-in-the-sky but deliver hot air.
It is easy to flag down such scams if you do due diligence. Before signing up, ensure the company has genuine on-demand products or services that have real value, and which seek to provide a solution to an existing problem or condition. The company should also have a proven track record of profitable performance; besides having verifiable testimonials from other successful affiliates.
I would therefore encourage you to embrace network marketing instead of cringing every time you hear the terms network marketing or MLM. However, ensure that you are working with the right company by doing due diligence.
But do such companies exist? Yes, they do!
If you would like me to recommend a genuine, tested-and-proven, high-paying network marketing companies with products that have been known to alleviate human suffering, drop me an email and I will send you my best recommendations.
Besides, I would love to read your feedback on this article. Leave your comments; or write me at firstname.lastname@example.org.