Ever since Thomas L. Friedman wrote the ground breaking book The World Is Flat, which was first published on April 2005, the world has quickly dismantled whatever trade barriers existed before online commerce, or e-commerce, set in.
Friedman listed ten flateners that have come to define how we do business today. Starting with the fall of the Berlin wall in 1989, a number of other trade barriers or walls have fallen flat since, completely redefining how you and I do business today.
And in the wake of these fallen walls have risen a border-less, limitless and often fluid phenomenon called the Internet, and with it the emergence of new paradigms and business models that have become the mainstay of global economies.
E-commerce has emerged as the fastest growing business model in the world – redefining how individuals and companies conduct business.
In a research conducted by Hootsuite and published in January 2007, global e-commerce revenues stood at US$ 1.915 trillion in 2016. The number of people who bought products online during the same period stood at 1.61 billion, representing 22% of the entire global population. The average annual e-commerce revenue during the same period was US$ 1,189.
With these kind of statistics, it would be foolhardy for anyone to ignore online commerce, unless at their peril. If you are not displaying your goods and services at online storefronts, then you are missing out big time!
But where should you start? Of course you can develop your own website and social media presence and market your products there; but this is not cheap, and often requires massive input from your end.
In any case you don’t have to reinvent the wheel since there are many online platforms that have the capacity, experience and expertise to carry your products. Here I am talking of storefronts such as Shopify and WooCommerce, which claim to power 28% of all online stores. However, these storefronts charge a subscription for the use of their platforms. And you still have to market your products and services yourself.
The good news is that there are a few online e-commerce platforms where you can display your products and service for free. Among them is TripleClicks, which is operated by Strong Future International (SFI).
When you sign up with the TripleClicks ECA program, you get your storefront on TripleClicks. TripleClicks (TC) comes with a built-in customer base of over 6.5 million people (and growing). It also features over a million SFI affiliates who promote your products and services that are listed on your TripleClicks store to over 190 countries around the world. As an ECA (E-Commerce Affiliate), you have several ways to market your products on TC. As a featured ECA, you can gain enhanced exposure for 24 hrs. You can also promote your store online via your own an advertising campaign, sending traffic to your storefront link. You can also build up a base of connections with members and put out special news each week, featuring your products.
With TripleClicks there is no monthly fee. There is no hosting. If you choose to get a custom domain and forward it to your TC ECA store, you can do that for about $12 a year. There are no payment processing fees. SFI/TC takes care of all of that for the store owner. You get a free store front with your custom sub-domain name. There are no charges for listing products and services. You only have to pay a fee if you make a sale. So, when you consider all the things you’re not paying for, that 15% minimum fee is not that bad of a cost of doing business. There’s no risk here. There’s no paying $29/mo for months on end without sales. And if you have a higher profit margin on your own products or services, you can increase the % you’re willing to pass on to SFI affiliates and improve your ranking in the TC search engine. You will also have most of the more than 6.5 million SFI Affiliates fighting to market your products in the expectation of higher commissions.
Bottom line is, if you are not engaging in e-commerce, you are leaving a lot of money on the table. Get on board!